Truth Matters. Your Two Target Markets…

Truth Matters. Your Two Target Markets…

8 years ago
During the 25 years I ran my advertising agency we often spoke of an advertiser’s “target markets.” By this we referred the age, income levels, genders, etc. of the people we hoped to reach with our message. Saying with our advertising metaphor, you need to understand that each of us has two target markets. We […]
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Four Tips for Handling Change

9 years ago
Following are four tips that have helped me deal with change. You may want to consider using some of them the next time you are faced with a “change moment.” 1) Don’t wait for all the details. Good leaders want lots of details before they make a decision. That’s great…up to a point. Despite one’s […]
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The “3 D’s of Conflict Avoidance”

9 years ago
I want to tell you about a call from a young person that I’ll call Greg. I’ve known Greg all of his life. He is well educated and has extremely good people skills. However, this call wasn’t a pleasant one. Greg told me that he was depressed and discouraged. As a matter of fact, he […]
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3 Traits of Successful Conflict Resolvers

9 years ago
No one needs to tell you that we live in a restless and tightly wound society. The culture has become coarse and strained. From workplace shooting to road rage on the highway, we see conflict all around us. But, there are some very effective ways to approach, and resolve, conflicts. Through the years, I’ve listened […]
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Don’t Ignore the Obvious

9 years ago
The 1950s was a good time for America. We had won the big war. The baby boom was in full swing. America liked Ike. We were feeling our collective oats. But not everything was as it seemed. In fact, we didn’t know that several decades later we’d look back on the 1950s as the Happy […]
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Fast-Forward Leaders Learn to Thrive On Change

9 years ago
As a professional speaker, I’m a huge fan of other professional speakers. When one of my peers gets a standing O…I find myself enjoying a standing O vicariously. When a fellow speaker presents the audience with an “Aha” moment…my heart is smiling. And when I see another speaker in an embarrassing moment…I am blushing, too. […]
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Crabs Hate Succeeders

9 years ago
Alexis de Tocqueville said, “Americans are so enamored of equality, they would rather be equal in slavery than unequal in freedom.” He was right. Tocqueville understood one of the most fundamental of all leadership concepts…one will never be a great leader until she has the courage to step away from the herd when the herd […]
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